I Dig Denim is a Swedish brand that makes cool denim for children with high fashionability, without compromising on quality or practicality. The brand was launched by Hanna Clavegard in 2009, and has since then gone from strength to strength, with the collection now being available at most mid- to upmarket department stores around Scandinavia. The denim and the colours used in the collections are inspired by the rugged shores of the Swedish west coast. Made to the honor of youth. And to fit the fact that life is a playground.
I DIG DENIM's kids denim and cool t-shirts can now be found online at Scandi Mini and we are proud to be the first UK retailer to introduce this stylish kids denim brand.