KIRA (pronounced keer-a) in Egyptian means "like the sun", in Russian means "leader of the people", in Japanese means "sparkle", in Hindi means "beam of light'. To this label, Kira stands for Dreams of the Youth.
Their crown represents leadership and they believes that children are the leaders of the future. With no inhibitions, the world is their playground. Their imaginations are endless. This cool and funky clothes are inspired by music, design, street culture but mostly by the vision and dreams of the youth. They encourage kids and adults alike to have the courage to explore, break the rules and create something positive and new for the world while having fun!