This week we caught up with Marion, the designer and founder of new Scandinavian kids fashion label PALE CLOUD, which has received a lot of positive press for their luxurious baby and girls fashion collection in soft, muted pastels and high quality materials. Here Norwegian born & raised Marion tells us what she thinks about kids fashion, her own daughter Freyas' style as well as some exciting news regarding Pale Cloud's future....
1) What is Scandinavian kids fashion to you? Seeing that you're a kids fashion designer we're sure kids fashion is a very big part of your life - but if you were to describe kids fashion, and especially Scandinavian kids fashion, how would you describe it?
I feel Scandinavian kids fashion are divided in two. On one side you have the “Lego” coloured loud prints and stripes in more basic qualities. On the other you will find brands with a more delicate toned down colour palette using more minimalistic cuts. In this category you will find a wider range of qualities and more tonal subtle prints.
2) When you had Freya, what was your style inspiration in terms of dressing her?
In Freya’s first months she lived in classic playsuits. She was born in the fall so I used a lot of knitted cashmere/angora blends as they where soft and kept her warm. When she grew a bit I loved dressing her up in distressed denims with delicate tops. The outfit that she was often seen in was her distressed Dior denim pants, Chloe bow blouse in a dusty pink colour and Dior baby shoes. Before she could walk she was always dressed in pants or shorts as I feel dresses does not come to its full right when the baby just lays or crawls around. I like mixing delicate femininity with the more raw to create a more edgy look.
3) How did Pale Cloud come about then?
During my maternity leave my husband and I decided to start our own children's wear line with focus on design and quality. Being a women's wear designer I saw the opportunity and place in the market for children's daily couture shopping for my own daughter. The frustration of not finding what I had in my mind needed to be confronted.
4) Does Freya have her own sense of style? If so, what is it? What does she like, and what doesn't she like?
Unfortunately yes. We very often find her dressing in her favourite pieces: Viviane Westwood Melissa Shoes, Stella McCartney PJ’s with a Cashmere Hat on a summer day. Other combinations can be a tutu skirt, pink Hunter wellies finished off with a red Polarn O’Pyret hat. Her favourites pieces rarely or never compliment each other in creating a sophisticated look, maybe instead it can be called cutting edge....?
5) What kids (clothes) brands do you particularly like - both Scandinavian and non Scandinavian? Why is that?
It is difficult to isolate just a few brands; it is all depending on the collection, and may vary from season to season. However I am always able to pick a few favourites from Chloe, Anne Valerie Hash, COS Children and Isabel Marant’s Collections. You can always rely on H&M and Zara for good basics at low prices.
6) Any other news that you would like to share with us?
Pale Cloud is at a very exciting stage in it's development, with great news arriving almost everyday. Today, the Inez Raincoat arrived in our warehouse, so it will be hitting stores very soon. Another recent but fantastic piece of news for us was our Spring Summer 2012 Collection being stocked in Barneys New York. Looking forwards to Autumn Winter 2012; I know that seems a long way off but I am now designing SS13!!!, AW12 will see some exciting new lines in the collection which we can't quite share with you yet but we think you will love them.
Thank you Marion and Pale Cloud! We are very happy to have you onboard at Scandi Mini.
Make sure you check out the gorgeous Pale Cloud Collection, and especially the new in Pale Cloud INEZ Rain coat.